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Modern technology for sale of airline transport represents a most complex process, which does not start at the sales agents counter and which does not end at the check-in counter at the airport. Besides the actual reservation of seats and the sale of tickets, an airline performs the operational management of the sales process, revenue accounting and settlements with other participants of the production process, analysis of results and the basis of this analysis the choice of new conditions for the sale of air transport. Only if this technological process is fully automated is it possible to confirm that an airline is doing everything possible to secure its success in the aviation market.
The systems and sub-systems which provide for the commercial activity of an airline are depicted on the schematic below. As can be seen from the drawing, the reservation system with its subsystems is an important part of the information system of the commercial service of an airline.
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Subsystems, included in Sirena-2.3 |
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Systems of other producers |
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Subsystems, connected with the reservation and check-in of passengers |
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Subsystems of the financial system |
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It is clear that the effective work of information systems is possible only when they are interconnected both among themselves and with the systems of other participants of the aviation market the reservation systems of airlines who have interline agreements with the given airline, agent distribution systems, and airport passenger check-in systems. For all types of messages which systems exchange, international standards have been established. Thanks to this, at the current time there is a unified information space for civil aviation, and the task of including a new system into this information space has been well formalized.
Besides traditional systems for accounting and distributing revenue, recently Russian carriers have been showing heightened interest in systems for Revenue Management (RM) and for Customer Relationship Management (CRM). The presence of such instruments in the airline arsenal significantly raises its competitiveness on account of an increase in the efficiency and accuracy of reaction to the changing market situation, and secures the transition to individual work with its clients. The excellent partnership relations between TAIS and the producers of the most advanced of such systems allows for solving problems of inter-system integration, providing solutions ready for implementation by Sirena-2.3 users.
TAIS is ready to offer its services to airlines as a system integrator in forming the information system of its commercial department.
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